Problem
In 2022, NAS.IO was a a community management platform founded by content creator @NasDaily
As we navigated the early days of our platform, a clear issue began to surface: our users were not actively engaged and we lacked the understanding of this gap in activity. As a start-up, this demanded immediate solutions to quickly grasp the roots of the problem.
So, how can we…
better engage our users?
Interviews w/ Community Managers
...to understand the principals, foundataional needs, and dynamics of a community
Literature Reviews on Communities
...to understand how other players are addressing the needs and problems of community managers
Competitor Analysis
This helped prioritise ideas based on research implications
Step 1. Brainstorming Ideas
This helped us design the structure of the workshop
Step 2. Clustering Ideas
Confidence with Community Strategy
Confidence with
using NAS.IO
Trust in
using NAS.IO
Hypothesis: If Creators learn community management strategies through NAS.IO, they are more likely to trust and therefore engage with the platform.
