Kelvin
App Innovation
with over 100,000 downloads
Company
Photobox
Role
Innovation & Research
Objective
Photobox is a leading European photo-printing service and has
been a traditional desktop brand. In 2020, they were on a mission to
innovate their brand identity and also launch a mobile app.
Whilst working at Jump, an Innovation agency in London,
I was part of the innovation strategy team to help
research, ideate, and test the innovation opportunity.
Photobox is a leading European photo-printing service and has been a traditional desktop brand. In 2020, they were on a mission to innovate their brand identity and also launch a mobile app.
Whilst working at Jump, an Innovation agency in London, I was part of the innovation strategy team to help
research, ideate, and test the innovation opportunity.
So, how can we…
help Photobox ideate and validate a
mobile app proposition?
So, how can we…
help Photobox ideate and validate a mobile app proposition?
Branding
& Research
Branding & Research
Branding & Research
Since brand strategy guides product strategy and the development of products and services, we first worked on Photobox's brand identity before researching the market landscape and our consumer segments.
Since brand strategy guides product strategy and the development of products and services, we first worked on Photobox's brand identity before researching the market landscape and our consumer segments.
Since brand strategy guides product strategy and the development of products and services, we first worked on Photobox's brand identity before researching the market landscape and our consumer segments.
...defining Photobox's brand identity and mission.
...defining Photobox's brand identity and mission.
...defining Photobox's brand identity and mission.
...defining Photobox's brand identity and mission.
...defining Photobox's brand identity and mission.
Branding Workshop
...to understand user segments' perceptions towards Photobox, and their difference in needs around photoprinting
...to understand user segments' perceptions towards Photobox, and their difference in needs around photoprinting
...to understand user segments' perceptions towards Photobox, and their difference in needs around photoprinting
...to understand user segments' perceptions towards Photobox, and their difference in needs around photoprinting
...to understand user segments' perceptions towards Photobox, and their difference in needs around photoprinting
User Interviews across Markets
...to understand the market landscape and identify value proposition opportunties.
...to understand the market landscape and identify value proposition opportunties.
...to understand the market landscape and identify value proposition opportunties.
...to understand the market landscape and identify value proposition opportunties.
...to understand the market landscape and identify value proposition opportunties.
Competitive Analysis
What we found
What we found
Needs
Needs
Our research shined light needs around photo-printing. Respecting confidentiality, the slide is fabricated, but it closely follows the work we've done.
Our research shined light needs around photo-printing. Respecting confidentiality, the slide is fabricated, but it closely follows the work we've done.
Concept Ideation & Validation
Concept Ideation & Validation
Ideation
Ideation
Identifying the key needs allowed us to define innovation platforms, each inspiring a set of mobile app concepts and respective features.
Identifying the key needs allowed us to define innovation platforms, each inspiring a set of mobile app concepts and respective features.
Quant Survey
Quant Survey
Respecting confidentiality, the slide is completely fabricated, but it closely follows the research approach.
Respecting confidentiality, the slide is completely fabricated, but it closely follows the research approach.
Winning Concept
We analysed our qualitative and quantitative data to validate the winning mobile app concept. Respecting confidentiality, what's above is completely fabricated, but it closely follows the work we've done.
We analysed our qualitative and quantitative data to validate the winning mobile app concept. Respecting confidentiality, what's above is completely fabricated, but it closely follows the work we've done.
100K downloads
100K downloads
100K downloads
We presented the debrief report, and today, you can find the mobile app on iOS, with over 105,000 ratings with an average of 4.5 stars.
We presented the debrief report, and today, you can find the mobile app on iOS, with over 105,000 ratings with an average of 4.5 stars.
We presented the debrief report, and today, you can find the mobile app on iOS, with over 105,000 ratings with an average of 4.5 stars.
