
Kelvin

Role
Team
Head of Product, Head of Design, Head of AI, CTO, Chief Clinical Officer, Senior PM, Front and backend Developers
HelloSelf is a teletherapy startup connecting mental health patients with therapists. In early 2024, the team prepared to create and introduce its first AI-powered experience to patients. However, we hit a roadblock: we realised our plan—to start the conversational AI around goal tracking—meant patients had to continuously “feed” and "update" it with personal data. And without patients having used the AI before, the plan felt too much of an ask.
Opportunity

XX% of all sessions every week use our AI

Desired outcome:

Worked with the team to pivot the AI to start:
…from goals, where the user has to bring context to the AI [OLD] ❌
…to session summaries, where rich context already exists [NEW] ✅


I designed the UX/UI for reviewing session summaries to support memory recall—making the experience simple and easy to return to.
I designed the UX/UI for how patients chat with the conversational AI to reflect on their sessions. I also added a feedback mechanism to help the team improve model responses over time—making the experience feel human and safe to use.


Working with Head of AI and Chief Clinical Officer, I helped test and evaluate the quality of AI-conversations based on different synthetic personas I generated.